I love being open to what I don’t know and then becoming an expert at those very things — and most importantly, sharing what I’ve learned.
Pearpop
VP, Head of Design
2022 – 2023
Pearpop is a leading social marketing 2-sided marketplace, meant to democratize the earning abilities for 99% of creators by bringing brand opportunities directly to them.
SaaS + eComm, CX, UX, UI, IA, Research and Discovery, Brand Development, Strategy, Research, Process, Team Hiring, Project Management, Product Roadmapping, Customer Care Leadership, Team Training, Culture Building, Pitching, BD, Business Development
Direct Reports
5 Product Designers, 1 Visual Designer, 2 Content Strategists
Notable Brands
TikTok, Netflix, Microsoft, Amazon, Meta, Apple, Chipotle
AXS/AEG
Director, UXD Team
2016 – 2022
AXS is the ticketing arm for live entertainment giant AEG, whose venues include Coachella, LA Live, the O2 in London. Platforms include B2B management tools, data tracking apps as well as native and web consumer commerce platforms.
SaaS + eComm, CX, UX, UI, IA, Research and Discovery, Brand Development, Strategy, Research, Process, Team Hiring, Project Management, Product Roadmapping, Community Development, Team Training, Culture Building, Pitching, Business Development, Partnerships
Direct Reports
12 Product Designers, 2 Visual Designers
Notable Brands
Coachella, LA Clippers, LA Galaxy, Lawsons (Japan), Amazon, Universal Studios, O2 (UK)
Spire was a local, national and online design community that was focused on the conversation between faith and creativity. Hosted events included panel conversations from design leaders and Brandathons that served non-profits with designer volunteerism.
Team Hiring, Project Management, Organization Roadmapping, Team Training, Culture Building, Pitching, Business Development, Partnerships, Hosting, Public Speaking, Panel Discussions
Spire
Executive Director
2015–2020
Direct Reports
20 Design Volunteers
Azusa Pacific University
Adjunct Professor
2010–2018
Azusa Pacific University is a nationally accredited university located in San Dimas California. Their design program includes brand-centered tracks, design thinking philosophies and UI/UX centered. Courses taught included Sr. Design Thesis courses, Sr. Design Theory courses and web/product beginner and advanced curriculums. My students had a 85% job placement rate in the design industry.
Instruction, Mentorship, Senior Course Development, Design Strategy, Bootcamps
Direct Reports
1 Assistant Instructor, 3 Teacher Assistants
Azusa Pacific University
Director,
School of Entrepreneurship
2015–2016
For a brief season at APU while I taught in their design program I also acted as the Director for the School of Entrepreneurship, attached to the School of Business. The program integrated elements of design thinking, business planning and incubators and culminated in Shark Tank deals worth thousands of dollars through local VC firms for students to fund their startups.
Course Development, Mentoring, Career Development, Business Plan Competition, Event Coordination, Hosting, Public Speaking, Panel Discussions
Direct Reports
1 Project Manager, 1 Intern, 12 Volunteers
Notable Brands
Pasadena Angels, FLDWRK
Capsa
Head of Design
2014–2015
Capsa was a startup centered on disrupting social medias impact on memory retention that ultimately took form as a time-capsuling native app.
CX, UX, UI, Brand Development, Hiring, Design Strategy, Process Development, Project Management, Partnerships, Product Roadmapping
Direct Reports
3 Product Designers, 1 Project Manager, 1 Product Lead
Notable Brands
Honest Company
Wipit
Head of Design
2011–2014
Wipit is mobile payments fintech startup that sought to enable access for the cash-based underserved communities that primarily used pre-paid mobile plans. Wipit would partner with well known telecom brands to create a native mobile wallet apps and debit card programs.
SaaS + eComm, CX, UX, UI, IA, Research and Discovery, Brand Development, Strategy, Research, Process, Team Hiring, Project Management, Product Roadmapping, Team Training, Culture Building, Pitching, BD, Business Development
Direct Reports
4 Product Designers, 8 Interns
Notable Brands
H&R Block, Sprint, Boost Mobile, Ria Payments
The Ideation
Partner, Creative Director
2010–2011
This Ideation is a brand and digital agency that I co-founded and lead. We functioned out of Los Angeles but had notable clients nationwide and established a strong reputation for creative storytelling and visual development particularly among Non-Profits and NGOs.
CX, UX, UI, Brand Development, Hiring, Design Strategy, Process Development
Direct Reports
5 Visual Designers
Notable Brands
Toyota, Ideacamp, Life Pacific University, Soledad O’Brien
The Foursquare Church
Art Director
2008–2010
The Foursquare Church as an non-denominational church organization that operated 20,000 churches in the US and 60,000 churches worldwide. Their association also operated multiple volunteer arms and sub-organizations centered on aid and relief to communities in need throughout the world.
CX, UX, UI, Brand Development, Hiring, Design Strategy, Process Development, Partnerships, Project Management
Direct Reports
6 Visual Designers
Notable Individuals
Switchfoot, Joel Osteen
The Artime Group
Sr. Designer
2005–2008
The Artime Group was an ad and digital marketing agency located in Pasadena that served national and local clients. Services included branding, visual development, web and product design, and brand strategy.
CX, UI, Brand Development, Hiring, Design Strategy, Process Development
Direct Reports
3 Visual Designers
Notable Brands
Utility Trucking, WestOne Bank, Kennedy Marshall Productions, California Philharmonic
Knowledge
Platforms
Adobe Creative Cloud (.ai, .psd, .indd, .aep), Figma, Sketch, Invision, Zeplin, Axure, Prototyper Pro, Powerpoint, Keynote, Acrobat, Excel, Google Drive
Also Good at
Social Media Platforms, SEO, Slack, Jira, Monday, Squarespace, HTML, CSS, Wordpress, Mailchimp
Skills
Art Direction, Creative Direction, Branding, User Experience, User Interface, Concepting, Content and Copy Writing, Print Production, Prepress, Web/Mobile Design, Wireframing, Storyboarding, Film Production, Photography, Illustration, Iconography, Font Design, Event Coordination, Public Speaking, Team Building, Project Management, Instruction and Teaching
Involvement
Azusa Pacific University Office of Innovation Legacy Board Member
Azusa Pacific University School of Graphic Design Advisory Board Member
Spire Co-Founder
Gamebreakers Academy Board Member
AIGA Volunteer
Mentoring Various Design Leaders
Recognition
GDUSA Awards Graphic Design USA
SIAAwards Service Industry Advertising
Webby Awards International Academy of Digital Arts and Sciences
Art Center Gallery Exhibitions
Digiday Best Social Marketing Platform
AIGA Nomination
Cannes Nomination