Case Study 02
Paying Creators To Do What They Love
Pearpop was founded by entertainment industry giants to see if emerging social talent could have revenue opportunities, not just the 1%.
Role
VP, Head of Design
Pearpop XFN Teams
UX, UI, Product, Project Management, Engineering, Marketing, Growth, Community
Disrupting the creator economy
Objective
Relaunch and build awareness for a 2-sided marketplace for the creator economy that provides an alternative to existing ad agencies utilizing branded challenges for creators and building opportunities for brands to reach untapped audiences.
Key Results
Within months, Pearpop had an updated product, a new design system and new brand assets to deploy across it’s marketing platforms. Monthly GMV had increased over 200 percent, and following the launching of the updated brand and product families, Pearpop saw it’s most successful and profitable quarter ever with a month of 2.4 million in Q3 of 2023. On the app store, reviews went from sub-3 star to 4.5 and up.
Relaunching the product
Pearpop did not have an existing design system or developed brand assets. At this point in it’s short linespan, the product was an outdated platform that existed on manual customer service inputs. The entire flow and visual language for the product would need to be created from scratch to support a robust family of products to support creators and brands from intake flows to dashboards.
Talking to Creators 24/7
Because of the multiple tiers of creators, the UX within the platform would have to address the different motivational drivers so that the product served your needs whether you were a micro creator who had just gotten going or an experienced creator who was already use to brand deals. Showcasing creator success would also be key to driving further adoption from other creators.
Stocking the Shelves
Without the brands, the creators would not find value or opportunity in the platform. Making it easy to track and follow existing campaigns was a critical part of the ongoing partnership narrative. As a marketplace, it was critical at all times to have a UX that showcased the available opportunities to creators at all times. Brands needed to see that the platform was continually feeding creators and driving engagement for brands. Demand-Gen marketing was a huge part of driving engagement with Brands.
Narrating Our Success
The premise of Pearpop required constant usage from both sides of the marketplace. If one side was successful, the other would build on that success and in turn drive more usage. Sharing and popularizing these stories to both parties was a critical aspect that had to be constantly refreshed to stay on trend and relevant to the marketers of the fastest moving media on the planet.